The Rise and Fall of Lonestar Wrestling
Chapter Two -- Developing the Fed
When I began developing Season II, I wanted my storylines to be unique. No more wrestler x hates wrestler y for generic reason a that so many real-life promotions do. I decided to take stories everyone knows and translate them into the wrestling world. Originally, every story was to be taken from the bible. As I began fleshing out storyline, it slowly took the progression to just being famous stories, namely film. I kept the religious theme in the title of the season, “Genesis.” It seemed appropriate since I was developing something new.
I also realized I wasn’t writing so much a wrestling fed as I was an organic story. What would affect the top of the card would have reverberations to the lowest of the lows on the card. Through this, I decided to incorporate a three-act play structure with a defined beginning, middle, and end. Even when I wrote the introductory interview with Shawn discussing the fed, I had him blatantly explain it:
The other thing I tried doing differently was half-laziness, half-brilliance, to use those terms lightly. I didn’t have the desire to write a full fed anymore…with segments, promos, matches, etc. It had become cliché and to be honest…I didn’t want to make anyone read it. I was writing an indy fed…I felt it should read like one. So the development of message board-style posts for the shows made it accessible for all readers, much like RoH shows are. Some people loved this idea (Jeff, PI)…others hated it (Kid). I was happy with the overall format, but I understood the criticisms…the lack of actual “writing” that was involved. I only see that now in hindsight, though.Originally Posted by Shawn Michaels Interview
The last thing I’ll discuss in this edition is the “marketing” of LSW. I wanted to build hype, so with the help of PI I developed a series of banners for promoting some of the main characters in LSW -- Austin Aries, Samoa Joe, Matt Striker, William Regal, Christian Cage, Edge, and the Hooliganz (London and Kendrick).
I was inspired by the brilliant marketing campaign DC Comics had been doing for their weekly comic “Countdown.” Teaser ads ran for months promoting the campaign with choppy text, cryptic taglines and a stark orange background. The first I saw a Jimmy Olsen teaser with the brilliant line “Jimmy Olsen Must Die”:
You can see how fond I was by looking back at my Austin Aries teaser.
One more thing to glance at in my “marketing” campaign was the bizarre wall of photos and phrases image I posted in the Fed Thread as LSW was ready to begin again earlier this year:
This was also inspired by DC Comics, though not an ad-campaign and instead an in-comic reference. One of their characters, the time-traveling Rip Hunter, has become an internet phenomenon for his blackboards:
Hunter’s blackboards are DC Editorials way of providing teasers for the comic community…a glimpse at the storylines to come. Mine were the same philosophy…cryptic quotes and phrases would serve as the platform to the storylines you’d see in the future.
Next time, we’ll get into the storylines themselves.
Lonestar Wrestling Season I: http://forums.prowrestling.com/showthread.php?t=22927
Lonestar Wrestling Season II: http://forums.prowrestling.com/showthread.php?t=65217