In trying to establish a "brand" per se in the cruiserweight division you should hardly deviate from the plan. I feel like the plan is to take a page out of what WCW had back in the day and try to strike lighting in a bottle again. Its not happening in my opinion because the division as a whole isn't getting the proper push. I also want to add that the talent in Jericho, Guerrero, Mysterio, Psychosis, Malenko etc vastly over shadows todays talent imo. The guys today can have great matches but personalities and stories are lacking. I do think that "having great matches" is a little played out because stories and characters sell in WWE, having the matches is secondary. Its possible that WWE is playing the cruiserweight division backwards. Also the narrative of these "smaller" guys competing against "heavyweight" needs to played upon wisely. Otherwise you have cruiserweights losing matches against guys "they don't belong in the ring with." Or - winning matches against potential main event talents. Whats the point of their cruiserweight division at that point? With all that said I don't think starting the cruiserweight division was a good idea because the true talent in that roster can actually bang with the other roster. These are the type of guys who should be going after the US title. After some of them succeed in the US title chase, then its on the the IC title. After that is attained then the possibility of them facing main event talent is acceptable. Its all about the push really.