You do understand that long-term planning is essential to crafting coherent storylines in an entertainment product, yes?
WWE does too much "playing it by ear" and booking on the fly. It's evident in the quality of the product, especially in regards to mid-card programs. There is no consistency and little direction. It all seems to happen haphazardly, and the product and talent suffer as a result.
I'm not saying SummerSlam needs to be set in stone in February. But WWE doesn't do a good job of figuring out where they want to go, and then working out how to get there. I would rather they err on the side of additional structure than continue to flounder and rewrite shows the day of.
I don't understand what is so evil about wanting shows written days in advance, PPVs planned out well in advance, and storylines at least penciled in so WWE knows what direction it's going with everything and at least has the highlights worked out so they can properly build to them. That doesn't mean being inflexible. But it means knowing where you actually want to go, and when, so that you actually have a chance getting there.