Partial Source: The Wrestling Observer
WWE Hell in a Cell is expected to feature the blow off of the current Randy Orton vs. Daniel Bryan feud, with their final match to take place at the pay-per-vie later this month.
Regardless of the Orton/Bryan outcome, current creative plans reportedly call for The Big Show to be reinserted into the main event picture in a feud with Randy Orton sometime in November or December as we noted earlier here on the website.
So happy they are pushing the new generation of guys finally into the main event. This tells me that Orton will probably remain champion while Bryan gets pushed to the back burner possibly? Giving us Orton/Show until Cena comes back
You only have an entire card of potential ME players that you can start building. So they choose to Push Show (Who's been irrelevant forever it seems).
It seems as though the current regime is only interested in pushing their buddies and/or handpicked talents and/or groupies:
1. Sheamus (triple H's workout buddy
2. Show (A known Triple H ass kisser)
3. Del Rio (the handpicked Mcmahon savior that hasn't met expectations)
4. Orton (Triple H's buddy)
... There are other guys around you know. It doesn't HAVE to be the big show.
You have a whole HOST of guys around that potentially can get injected into or at least get groomed to perhaps be thrown into the ME scene. (Ziggler, Cesaro, Rhodes, etc).
If you aren't one of their favorites or handpicked talents, look at how over you have to get to get any ME time (Punk, Bryan)