Consider this thread a continuation of the brief discussion which took place in the Raw party thread, as well as a sequel to "Why John Cena with AJ was a bad idea - and why are we supposed to cheer him?" from earlier in the year.
I couldn't help but notice the clear similarities between AJ's heel turn on Cena, and what has happened recently with Ryback. That similarity is that the heel in both cases was quite clearly telling the truth, yet WWE through their commentary team put a completely illogical spin on it, distorting the facts and making ridiculously offensive stereotypical comments to justify John Cena's position as the golden boy.
When AJ turned on Cena at TLC, she explained her actions quite clearly and sensibly. Cena had screwed around with her feelings for months, despite everyone being aware that she was emotionally sensitive and scarred. Cena knew that AJ liked him, and made her feel like she liked him back. AJ even lost her job as General Manager because of her crush on him. Cena kissed AJ, but then just a couple of weeks later said that he wanted nothing to do with her. She broke his heart, so to get payback she cost him a match.
Perfectly logical right? Yet the line was that AJ was just a crazy chick - and that it was somehow completely outrageous that she would blame Cena for everything that happened. And then if that wasn't bad enough, the fact that AJ turned on Cena because she had found a guy who actually understood and loved her in Dolph Ziggler...somehow made her a slut?!
The exact same thing is happening right now with Ryback. His explanation for his actions on the post-Raw Mania were clear and logical. Cena never helped him when The Shield attacked him, so he's not going to help him. Cena was too wrapped up in his own interests like making money and becoming champion again to back up the guys who had helped him out in the past.
Yet again, this was distorted into some bizarro situation where Ryback was a coward for making excuses - and that he's apparently some really awful person all of a sudden because he won't continue to help Cena, when John never had any intentions of returning the favour.
tl:dr - WWE booking is so ridiculous, and John Cena is a douchebag.