This is absolutely huge for one of TV's leading social media connoisseurs, WWE. Between their YouTube clips and Hulu Plus, not only will WWE be commanding far more revenue from advertising, we will finally see a true representation of the popularity of the company in the information age. It should lay to rest any theory that WWE is 'struggling'.
Whoever pushed the social media embrace (it wasn't Vince ), should get a pay rise. It is about to pay off big time.