Just a fun thread, so please no flame wars. This isn't about what would actually sell or draw, but about personal preference. If you were the owner of WWE and made all the decisions, how would you book the stars differently?
First thing I would do is a slow Punk face turn. I just like him better as a face. I would do it by building on what is happening right now with Heyman. We often see Punk bossing Heyman around and not taking his advice and etc. Have Punk lose the belt to the Rock at RR, then after the match, Brock Lesnar comes down and stands face to face with the Rock and have a stare down. Everyone is getting hyped thinking we're gonna have a Rock/Brock showdown. Punk gets up and with Heyman by his side he stands next to Brock. Both are Heyman guys, so everyone would know what was about to happen. They'd gang up on Rock and Cena would come out to save the day and set up a tag match for the next PPV right?
Wrong. Heyman would kneel down and give Punk a low blow followed by Lesnar beating him up and giving him an F5 before they leave the ring, ignoring the Rock, who stands there dumbfounded. Then the next night on RAW Heyman talks about how Punk always bosses him around and all that. Set up a Brock and Punk feud where Brock beats him at the next PPV(I forgot which one come between RR and WM. Is it NWO or TLC? I can't keep track with a PPV almost every month now. lol). Then while Rock and Cena are busy with their over-hyped thing, it will free up a slot for Punk vs Lesnar and steel cage or something where Punk wins with help from Mick Foley(Who takes out Heyman). And when people wonder why Foley would help Punk, he'd say, "Well, I may not like you Punk, but I like Heyman a lot less so I decided on the lesser of two evils."
And with Rock and Cena, have Show(or who ever is WHC) come out and take out Rock after the referee gets knocked out accidentally and cost Rock the Belt. I would have it be Ziggler who has cashed in MitB and the next night on RAW start ranting how he should be in the Main Event since he is the best and the World Champion. Have Ziggler go on like "Hey, Cena might be the WWE Champ, but I am the Champion of the World! And I will not play 2nd fiddle to anybody!" Or something like that and have a champion vs champion match at the next PPV. Not a title match, but big match that would hopefully put an end to the WHC being just another mid-card belt, and have Ziggler win clean in a fluke upset or something.
Then I'd give Ziggler a huge push and have him feud with Ryback. Let Ziggler win their first match, then end the feud with Ryback becoming WHC and giving him a good run with it. And if Ryback is still hot and selling, this would help even more to make the WHC a big deal and bring to the level of the WWE Championship.
And while that is all happening, with Punk as a face again, have him become #1 contender and beat Cena clean for WWE title. Then at the next event, have him win again, except this time Cena snaps and starts beating up Punk with a steel chair or something because he's "Tired of being the WWE's workhorse and carrying the company, picking up everyone's slack," or something like that. Then we have our Cena heel turn.
In the Mid Card, I'd have Cody Rhodes turn face by having him and Sandow have a falling out while at the same time having Kofi do a heel turn and feud with Miz for the IC title and move on to Rhodes feuding with Cesaro for the USC.
Team Hell No would continue with their whacky shenanigans.
So what would you do?