CM Punk is creeping up on becoming the longest reining champion as we know. It was stated by Paul Heyman on Monday he is the greatest of all-time.
So has the build started? Earlier this year The Rock proclaimed he had to defeat Cena to become the greatest of all-time.
Rock vs. CM Punk at Royal Rumble if he doesn't lose the title before then would mean Rock faces the greatest champion in terms of length in the last 25 years(conveniently cuts out Hogan at the top and has Cena there in the above picture lol great marketing).
If Rock wins could he brag also brag he beat the greatest champion of the last quarter century to solidify himself for the title of GOAT.
Enter John Cena vs Rock in the biggest rematch of all-time in New Jersey/New York which is a wwe mecca.
Too bad Bruno didn't accept the HOF ceremony to help pimp this title match to declare the greatest ever.
Of course, this is all great marketing IF it goes down in this manner.