Good idea, bad idea?
I've always believed in less is more. It can be argued that the WWE champion is the #1 guy in the company and the WHC plays second fiddle. Its an historic title but it has to go. Wrestlemania 30 (wherever its held - rumors of Cowboy stadium in Dallas) would be the ideal event for this to take place.
Who should be the 2 superstars? This would need many months of build up with 2 guys that nobody can predict as the winner. Face vs face would be a great way to go, IMO.
How would you book it?