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Word is that DirecTV has no interest in carrying the WWE Network, which would knock about 30% of its potential revenue off. There's been talk that very few cable carriers are committing to paying a per subscriber rate for WWE's Network, which is what the company was counting on for profitability. The alternative is to be like HBO or Showtime and charge a subscription fee directly to consumers.
There's still no official word on when the Network will launch but they cut a new commercial for it this past week that should begin airing soon.